Get Google Ads Ready - A 10-Part Guide To Getting Started on Google

Google Ads are a great way for you to bring more customers to your business. If done correctly, can make it a quite profitable way for you to get new business - often times achieving multiples more money than you are putting in. However, that can only happen if you do things the right way. It takes time to set this up properly, and it requires constant maintenance and tweaking. We will walk you through all of those steps.

Welcome to Get Google Ready: The Ultimate Guide

In this first series, we're going to show you how to correctly set up and optimize every type of Google Ads campaign. The goal is to help you save money and generate more sales and conversions for your business using Google Ads. There is a lot of complexity and nuance to running campaigns and those details are covered in various sections of content that we have

This will be a bit of a pyramid structure for content. You are at the highest level now and we will dig deeper into the more nuanced components of advertising through the various Google platforms and tools. Here we will give you a broad perspective of how to think and allow you to chip away at the various tasks. The goal is to get you to be comfortable setting up and maintaining ads so that you can bring profitable sales to your company.

But before we dive into campaign setup and optimization, it's crucial to have a basic understanding of how Google Ads works. In this first article, I'll break down three core principles that you need to know about Google Ads.

First of all, Google Ads is a question-based platform. When a user completes a Google search, Google runs an auction to determine which advertisers will have their ads displayed. This auction isn't solely based on the highest bid. Google uses a formula called ad rank, which takes into account both the CPC bid and the quality score of an ad. This means that even with a smaller budget, you can outperform larger advertisers by creating highly relevant ad copies and landing pages.

The second principle is that Google Ads offers multiple targeting options. It's not just about keywords. You can target based on audiences, demographics, devices, and even the time of day or day of the week. This allows you to reach your desired audience more effectively and tailor your ads to their specific needs.

For example, if you're a plumber or an electrician, you may only want to receive inquiries during specific hours of the day or on weekdays. With Google Ads, you can set your ads to appear only during those times, ensuring that you're targeting the right audience at the right time.

The third principle is understanding Google Ads bidding strategies. There are two core bidding strategies: maximize conversions and maximize conversion value. These automated strategies adjust your bids based on data collected by Google. For instance, if a user has shown a higher likelihood to convert based on their search history, Google will increase the bid for their search.

However, it's important to consider various factors before choosing a bidding strategy that works best for your business. As a general rule, service-based industries tend to use maximize conversions, while e-commerce businesses opt for maximize conversion value. It's also recommended to wait until you've had at least 30 conversions before implementing a bidding strategy.